Portfolio
Peter Murray
Content strategist and copywriter. Fintech, financial data, nonprofit tech, and the occasional investigative rabbit hole.
Portfolio
Content strategist and copywriter. Fintech, financial data, nonprofit tech, and the occasional investigative rabbit hole.
Content strategist and copywriter with a background spanning B2B fintech, nonprofit technology, and investigative journalism. I've led post-acquisition go-to-market campaigns at Morningstar, produced SEO content that held the #1 organic ranking for years and earned a Google AI citation, and launched five fundraising products as the sole content hire at an early-stage startup.
Case studies
Morningstar · 2025–Present
Six sales enablement one-pagers translating Morningstar Credit's structured finance products into buyer-ready copy for institutional sales teams, covering CMBS, CLOs, CRE analytics, and API integrations across six distinct audiences.
Morningstar · 2025–Present
Copy and content for an international office launch and regulatory approval as a credit rating agency. Included building out a landing page, writing client emails, helping regional team leads with LinkedIn bios, and supporting social copy.
Payability · 2019–2024
A single blog post earned the #1 organic ranking for "FBA account level reserve" for years and was later cited directly in Google's AI-generated summaries. This put Payability's brand in front of sellers who were missing money they expected to have.
Payability · 2019–2024
Influencer explainer videos with established Amazon FBA educators for Instant Access, plus a product ad for Instant Advance distributed on YouTube, connected TV, and OTT platforms. Two products, two audiences, two different approaches.
Give Lively · 2017–2019
Five fundraising product launches as the sole content hire at Give Lively, covering UX copy, help documentation, product tutorials, video scripts, testimonial content, and go-to-market materials across two years.
The Georgetowner · 2014–2016
An investigative report on racial bias in Georgetown's police-connected GroupMe network. Built on analysis of 1,000+ messages, on-the-ground interviews, and original data work. Picked up by the Washington Post, CBS This Morning, and NPR.
Writing samples
Additional clips: articles, blog posts, product copy, and more.