Peter Murray — Content Strategist & Copywriter

Content strategist and copywriter with a background spanning B2B fintech, nonprofit technology, and investigative journalism. I've led post-acquisition go-to-market campaigns at Morningstar, produced SEO content that held the #1 organic ranking for years and earned a Google AI citation, and launched five fundraising products as the sole content hire at an early-stage startup.

B2B Fintech Enterprise Sales Enablement Content Strategy Nonprofit Tech Investigative Journalism

Morningstar · 2025–Present

Going to Market with Morningstar's Credit Analytics Solutions

After Morningstar acquired DealX, I developed a suite of six sales enablement one-pagers translating complex structured finance products (CMBS, CLOs, CRE analytics, APIs) into clear, buyer-ready copy for six distinct institutional audiences.

Sales enablement B2B copywriting Structured finance Technical writing Post-acquisition GTM

Most recent

Morningstar · 2025–Present

Launching Morningstar DBRS in Australia

Copywriting for an international office launch and regulatory approval as a credit rating agency: landing page, client emails, LinkedIn bios, and social copy across multiple compliance review cycles.

International launch Compliance copywriting Multi-format

Payability · 2019–2024

Ranking #1 for the Question Amazon Sellers Couldn't Stop Asking

A single blog post earned the #1 organic ranking for "FBA account level reserve" for years and was later cited directly in Google's AI-generated summaries — putting Payability's brand in front of sellers who were actively missing money they expected to have.

Content strategy SEO Google AI citation

Payability · 2019–2024

Scripting and Producing a Multi-Channel Video Campaign

I scripted influencer explainer videos with established Amazon FBA educators, then produced a brand ad that ran on YouTube, Hulu, and premium placements. Same topic, three formats, three different jobs.

Video production Influencer content Paid media

Give Lively · 2017–2019

Building the Content Function at a Nonprofit Tech Startup

As the sole content hire at an early-stage startup, I launched five fundraising products' worth of UX copy, help documentation, product tutorials, video scripts, testimonial content, and go-to-market materials.

Content strategy Product launches UX copy Early-stage startup

The Georgetowner · 2014–2016

The Data Story That Went National

An investigative report on racial bias in Georgetown's police-connected GroupMe network, built on analysis of 1,000+ messages, on-the-ground interviews, and original data work. Picked up by the Washington Post, CBS This Morning, and NPR.

Investigative journalism Data analysis National pickup