Peter Murray — Content Strategist & Copywriter

I've led post-acquisition go-to-market campaigns at Morningstar, produced SEO content that held the #1 organic ranking for years and earned a Google AI citation, and launched five fundraising products as the sole content hire at an early-stage startup.

AI Writing & Editing Systems Brand Voice Development Content Strategy SEO & GEO Sales Enablement Demand Generation

Morningstar · 2025–Present

Going to Market with Morningstar's Credit Analytics Solutions

Six sales enablement one-pagers translating Morningstar Credit's structured finance products into buyer-ready copy for institutional sales teams, covering CMBS, CLOs, CRE analytics, and API integrations across six distinct audiences.

Sales enablement B2B copywriting Structured finance Technical writing Post-acquisition GTM

Morningstar · 2025–Present

Launching Morningstar DBRS in Australia

Copy and content for the launch of Morningstar DBRS's Sydney office and regulatory approval as a licensed credit rating agency in Australia. Includes a microsite, executive Q&A profile, branded launch merch, and press release.

International launch Compliance copywriting Multi-format

Morningstar · 2025–Present

Campaign Copy for Morningstar Credit & DBRS

Three campaigns: a 50th anniversary brand play, a CRE Loan Explorer LinkedIn campaign with A/B variants, and a BNY Global Collateral Platform partnership announcement across display and social. All copy subject to compliance review.

Paid advertising Brand copywriting A/B variants Compliance copywriting

Payability · 2019–2024

Ranking #1 for the Question Amazon Sellers Couldn't Stop Asking

A single blog post earned the #1 organic ranking for "FBA account level reserve" for years and was later cited directly in Google's AI-generated summaries. This put Payability's brand in front of sellers who were missing money they expected to have.

Content strategy SEO Google AI citation

Payability · 2019–2024

Scripting and Producing Multi-Channel Video Campaigns

Influencer explainer videos with established Amazon FBA educators for Instant Access, plus a product ad for Instant Advance distributed on YouTube, connected TV, and OTT platforms. Two products, two audiences, two different approaches.

Video production Influencer content Paid media

Give Lively · 2017–2019

Building the Content Function at a Nonprofit Tech Startup

Five fundraising product launches as the sole content hire at Give Lively, covering UX copy, help documentation, product tutorials, video scripts, testimonial content, and go-to-market materials across two years.

Content strategy UX copy Product launches Early-stage startup

The Georgetowner · 2014–2016

The Data Story That Went National

An investigative report on racial bias in Georgetown's police-connected GroupMe network. Built on analysis of 1,000+ messages, on-the-ground interviews, and original data work. Picked up by the Washington Post, CBS This Morning, and NPR.

Investigative journalism Data analysis National pickup